An Actionable UX Roadmap for a Leading Concrete Manufacturer
Year
2025
Industry
E-commerce, Concrete Products
Client
Betono Mozaika (Lithuania)
My role
UX Auditor
One of the UI mockups provided as reference for the client on how to restructure the PDP.
Context
Betono Mozaika, a leading concrete manufacturer in the Baltic States, wanted to enhance their online store's UX but lacked a clear strategic direction. To guide their efforts, I conducted a comprehensive UX audit grounded in industry standards—leveraging research from the Baymard Institute, the Nielsen Norman Group, established UX heuristics, and my own professional expertise.
The deliverable was a prioritized roadmap of 78 highly actionable UX improvements mapped on an impact/effort scale, complete with detailed rationales linking each change to improved usability and broader business goals.
UX Consulting
UX Audit
Data Analysis
Stakeholder Management
My Contribution
01
UX Audit
Focusing on 6 areas of interest: information architecture, general navigation, homepage, product list, PDP and the request form.
02
Cheat sheet
A single file with actionable UX suggestions ranked by complexity and impact helping stakeholders UX improvements into their roadmap.
03
3 UI mockups
To show how specific UI improvements can be applied to their existing website layout. Sometimes visual mockups tell more than words.
The reality of how clients navigate the site:
I analyzed 6 areas of interest. Bellow is a snapshot of one of them: UX recommendations for the Product Details Page.
The roadmap cheat sheet
