An Actionable UX Roadmap for a Leading Concrete Manufacturer
Year
2025
Industry
E-commerce, Concrete Products
Client
Betono Mozaika
My role
UX Consultant, UX Auditor
One of the UI mockups provided as reference for the client on how to restructure the PDP.
Context
Betono Mozaika, a leading concrete manufacturer in the Baltic States, wanted to enhance their online store's UX but lacked a clear strategic direction. To guide their efforts, I conducted a comprehensive UX audit grounded in industry standards—leveraging research from the Baymard Institute, NNg, established UX heuristics, and my own professional expertise.
The deliverable was a prioritized roadmap of 78 highly actionable UX improvements mapped on an impact/effort scale, complete with detailed rationales linking each change to improved usability and broader business goals.
UX Consulting
UX Audit
Data Analysis
Stakeholder Management
UX Audit
Focusing on six areas of interest: information architecture, general navigation, homepage, product list, PDP and the request form.
Cheat Sheet
I provided actionable UX recommendations prioritized by complexity and impact, enabling stakeholders to integrate them into the product roadmap.
Three UI Mockups
At the client’s request, three UI mockups were prepared to demonstrate how specific UI improvements would integrate with their current website layout.
Live Discussion
I hosted a live session with stakeholders to review key project areas and address questions. This provided an opportunity to explain my approach and the reasoning behind my recommendations, ensuring the team can fully leverage the information.
The reality of how clients navigate the site:
I analyzed 6 areas of interest. Bellow is a snapshot of one of them: UX recommendations for the Product Details Page.
The roadmap cheat sheet
