I'm Laima, a product designer with a goal to make any UI feel unambiguous
I design every digital product to be clear enough for people to actually do what they set out to do. This means my work tends to sit right between systems, people, and what happens in the real world.
In my spare time I dance, read, enjoy theatre, and develop games.
Work experience:
E-Commerce
Hospitality
Construction
AI
B2C Rental
Entertainment
IoT
Logistics
Product Designer @ Helmes
2020-2025
Full-time product designer for two major clients (Kurt König Group, Haven Holidays), owning the full design process from start to finish.
Additional contracts consulting on design strategy, helping clients define their MVPs and conducting actionable UX audits.
Packaging Designer @ Viciunai Group
2017-2020
Unique packaging design, food photography.
Freelance Graphic Designer
2015-2021
Logos, branding, posters, illustration.
Always learning:
AI Coding for Product Designers | Nevan Scott, 2026
Form Design Mastery | Adam Silver, 2025
E-Commerce UX Master Certification | Baymard Institute, 2025
Design for Complex UI | Vitaly Friedman, 2024
Google UX Design Specialization | Coursera, 2022
Figma Academy | Figma, 2021
Information Architecture | NNg, 2021
Clients and collegues say:
"Laima is collaborative, commercially aware, and clearly passionate about creating great user experiences. <...> a real asset to any team."
Product Manager @ Haven Holidays
"What I value most in Laima’s mindset is her ownership, attention to detail and genuine care about delivering solutions that work in real life."
Partner @ Helmes
"Laima joined our project and everything suddenly became clear!"
PHP developer @ Helmes
"Several times now <…> I've heard comments like "I liked how Laima did this", "if Laima would do this/would be in the meeting, I would be calm."
Team Lead @ Helmes
"<…> what sets her really apart is her ability and willingness to understand technical constraints and work hand-in-hand with development teams."
Team Lead @ Helmes